Monday April 29, 2013
Often, after I’ve spoken to a group of students or business owners, I’ll get a followup email or phone call asking me about a book I mentioned during my talk. Here’s my current list of the most formative, and my most often quoted books in my stack. (In no particular order)
- Leadership and Self Deception by the Arbinger Institute
- Drive by Daniel Pink
- Good to Great by Jim Collins
- The Icarus Deception by Seth Godin
- The Thank You Economy by Gary Vaynerchuck
- Influence: The Psychology of Persuasion by Robert Cialdini
- Purple Cow by Seth Godin
- Raving Fans by Ken Blanchard
- Getting Naked by Patrick Lencioni
- Presentation Zen by Garr Reynolds
- Made to Stick by Chip and Dan Heath
- Trust Agents by Chris Brogan
- A Million Miles in a Thousand Years by Donald Miller
- Encouragement: The Key to Caring by Dan Allender and Larry Crabb
- Soaring with Your Strengths by Donald Clifton (now Strengthfinder 2.0)
Bonus: Education of a Wandering Man by Louis L’Amour
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Monday March 18, 2013
I spent my morning in a bank, setting up a new business checking account for a project I’m working on. It didn’t go well.
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Tuesday March 5, 2013
5 years ago I saw a revolution beginning. Social networking adoption was exploding, and a new culture of transparency and authenticity appeared to be emerging. I became a zealot.
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Wednesday February 27, 2013
Here’s the 5 Blogs that I find consistently meaningful to the work I do, and why
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Thursday January 17, 2013
Tracking and improving your customer’s experience is a very real and important part of your overall brand strategy. Perhaps more than ever.
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Friday December 21, 2012
Most average or mediocre massages could be awesome with a few simple tweaks to the customer experience. Here they are:
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Friday December 21, 2012
White papers can be a great marketing tool for a brand.
What is a white paper?- It’s an informational or persuasive article written by a subject-matter expert, on a single topic.
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Monday December 10, 2012
Facebook ads can be really terrible, but occasionally a company get’s it right. Enter Bonobos. A brilliant example of site retargeting.
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Thursday November 1, 2012
Every business has a single value, principle or equation that drives everything else in their enterprise.
About 5 years ago I hosted a lunch and invited a successful technopreneur to come speak to a group of business people.
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Tuesday October 30, 2012
This question plays through my head quite regularly. Brands like Zappos, Nordstrom, REI and Trader Joes have given us a sample of what it’s like to be a valued customer, and it feels great.
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