Friday December 21, 2012

3 Awesome Marketing Tips for Massage Therapists- You can pay me later.

Most average or mediocre massages could be awesome with a few simple tweaks to the customer experience. Here they are:

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Friday December 21, 2012

4 Tips for Writing a Great White Paper

White papers can be a great marketing tool for a brand.

What is a white paper?- It’s an informational or persuasive article written by a subject-matter expert, on a single topic.

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Monday December 10, 2012

"The Moose Shirt": Extending your Retail Experience via FB

Facebook ads can be really terrible, but occasionally a company get’s it right. Enter Bonobos. A brilliant example of site retargeting.

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Thursday November 1, 2012

The Power of Singularity

Every business has a single value, principle or equation that drives everything else in their enterprise.

About 5 years ago I hosted a lunch and invited a successful technopreneur to come speak to a group of business people.

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Tuesday October 30, 2012

Sticky Rice: Do you even want my business?

This question plays through my head quite regularly. Brands like Zappos, Nordstrom, REI and Trader Joes have given us a sample of what it’s like to be a valued customer, and it feels great.

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Wednesday October 10, 2012

Show, Don't Tell

Just had a great chat with a financial advisor friend of mine. He gets “it”.

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Wednesday September 26, 2012

A Note from the Founder

I’ve learned a ton from Kickstarter since it began. It’s been really fun to back a startup, and watch their development from a borrowed office or garage, to (in some cases) venture funding, manufacturing, and finally shipping.

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Friday September 14, 2012

Interruption Ads- Doing More Damage than Good?

Somehow this is lost on marketers, even the progressive ones. And it’s not just the marketers, it’s the ad networks and ad-driven web properties selling out to the marketers, sacrificing user experience for additional ad revenue.

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Tuesday August 28, 2012

Seth Godin's School For Startup

I spent last week with Seth Godin, a business author, entrepreneur and “philosopher”, as well as 24 other entrepreneurs looking to launch new companies or redefine their current work.

I expected to present my startup idea, collect critical feedback and advice, and move several steps forward on my venture.

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Friday August 17, 2012

What about the Jerks and Idiots though?

What about the jerks and the idiots?

One of the biggest complaints or objections I hear from fellow business owners with regard to feedback, is “What if the person is just a jerk or idiot?” What if there’s absolutely nothing to be learned from the feedback and we did nothing wrong?

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